@reditlhabi is in front of our lens this afternoon! What a privilege to have her - and to get to work with @richpoplak, @jonathankovel and the wonderful Bev and Joel Wynne & their team at @gatehousecommercials.
Having broadcaster and beloved public figure, @reditlhabi, in our new documentary is a great honour. Shoot day nr 1 is going like a dream, thanks to this fantastic collaboration together with @gatehousecommercials, @chronicle_digital, @jonathankovel and @richpoplak, with many thanks to @shinestudios.
Today we begin the first round of interviews for our new film, in collaboration with @richpoplak. It's on a topic we're deeply invested in - journalism and PR, truth and spin and the fight against the Bell Pottingers of this world, who helped create and are still very much a part of the alternative facts era we find ourselves in.
Today my esteemed colleague and friend @richpoplak and I, along with the team at @chronicle_digital and @gatehousecommercials, begin with the first round of interviews for a new documentary. It's about something very important to us and, increasingly, to how the world is run within the glassy ivory tours of the world's biggest cities. The pursuit of truth in a world of spin, propaganda, power. Who kicked off the alternative facts era in which we now find ourselves -- and where has it brought us?
This is my first day shooting in anger in over ten years. The Bell Pottinger in South Africa situation was so revolting that it kicked off a local shitstorm, but also invited a larger question: how has 'reputation management', which properly came of age in the 1980s, shaped truth, truthiness and the contours of our present state of unreality. And so, a documentary.