Clients won’t return to you, or refer you to someone else, if you don’t deliver on your brand promise. Strong brands possess credible, relevant and distinctive brand promises. That said, create a brand promise, deliver on it and provide an exceptional customer experience. You’ll end up creating brand advocates who will sing your praises and help build your brand.
Source: Mark Stokes, Medianovak
Plan for expansion. A good CMS product will give a bad CMS implementation if the web site isn't organized to accommodate growth and change. Work with your CMS team during redesign to make sure they have input. A well-thought-out content organization system saves a world of hurt later. The larger the body of content, the more important it becomes to organize the content around a taxonomy so that site navigation and organization remains viable.
Source: Jim Howard
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Once upon a time in a small #town called #SmallLondon .There lived two #traders who deals on same #goods on same #street ,while the other’s goods never stays,the other’s gets spoiled in his #shop .So the one who never sells until the other’s goods gets finished,felt he was into #Charm .
Was he truly into charm?the answer is no.So why was he the only one #selling and getting more goods as well as #growing in #business ,when the other was losing?It was simple #logic .
While he knew like the other person that #profits was very important,he decided not to over #gain in his sales,so while the greedy man sales his goods with hundred naira on each goods,he sales his with fifty naira,knowing he will get to buy more,sale more and ends up gaining more and that was exactly what happened.
He gets to sale faster and gets more and ended up gaining much than the other who ends up having his goods sits in his shop until it gets Expired and ends up not gaining one naira let alone fifty naira like his neighbor did for every goods.
This #story is why you may find a #product in the #market for different #prices .
I went to get roll-on from a shop on my street and was surprised at the amount that’s been added to it,to the extent I felt cheated without even buying,so I dropped it and went to the next shop to see if it's same.
How can a product attract much #money on it,because the company added 20naira to it?
Ok I got to the next shop and the man told me the company has added price to the make I use,then he told me his new price and I got more angrier over the grEed of the other man,whom I have often patronize.meaning he’s been cheating me all the while…to cut story short,till date I never buy anything from the first Shop anymore.
If you must grow in business,please remove #greed because;Once your #customers finds out you have been #robbing them by tricks,you will lose them as well as your #reputation in business .
Ditching the Keynote for Lunch with An Expert Instead. Will you be there?
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Entrepreneurship is about solving problems and learning on the go. It’s exciting to learn new things, and as entrepreneurs we should be learning something new every day. That’s part of the gift of entrepreneurship.
Source: Entrepreneur Middle East
You’ve probably heard this many times already, but I want to stress it once more: LinkedIn is no longer optional for any business, big or small. This social networks provides you with credibility, a large network of professionals, sales opportunities, and a marketing platform for your business.