"Advertising isn't the place anymore. I am a mainline creative guy, built stuff for TV but for last three years I have been consuming content via Apple TV and YouTube. So I decided to quit my creative job, now I am spending time understanding the interaction of digital and tech. I understand the brand part but I need to get digital." Bhavin is a fine arts student, runs a printing press and now spending time to grasp digital. He believes the true ROI for brands on digital will happen when they start delivering experience to customers. "Emotional ads like what Samsung and Vicks did will get empathy but won't improve balance sheet." He gave example of Urban Ladder. Earlier he was quite skeptic but now shops with ease as he knows the company is ready to take care.
I met him at a recent Adobe Symposium 2017 conference in Mumbai. He also happens to be a Lighthouse Insights reader 😊