Brand stories aren't ads or marketing pitches. Brand stories are stories, and should be though of that way.
There are three steps Alchemy knows every organization needs to be invested in to tell a remarkable story.
The first is Perspective. You can't tell a story without a main character. Who will be yours?
You want your audience to identify with your story, because it develops trust. They should see themselves in your story.
People were living out of vans long before Instagram was a thing, but photos posted on the app made it look extremely intriguing, and people took notice. Foster Huntington started the hashtag #vanlife back when IG was only a year old in 2011, and it became a huge movement of individuals who wanted to live the same lifestyle. Would you drop everything to live this life? 📷 : http://van-life.net/
We are proud to have designed this event flyer for Eagle County Fire Department in Colorado! This is their 7th annual event, raising funds for the Muscle Dystrophy Association. For more than 60 years, Fill the Boot has been a strong fire fighter tradition – giving families with muscular dystrophy in hometowns across America hope for the future and support for today.