Creativity vs. Innovation💡💡💡
Alot of Times, i get people asking me "what is the difference between CREATIVITY and INNOVATION?" Well Just thought i do share it here : Creativity is the ability to produce new and at times unique ideas, and innovation is the implementation of that creativity. whether that be a new idea, solution, process, or product.
Creativity is the driving force behind innovation and looking at things from a different perspective. Creativity involves breaking down and restructuring our knowledge about a subject in order to gain new insights and innovative approach to creating our products and serving our customers.
#Creativity ... #Branding#CreativityExpert#Innovation ...
CORPORATE BRAND INNOVATION!!! When our amazing client -Tenece Professional Services @tenece_instamoments - consulted us for a solution to increase and improve brand awareness in the 20 higher education institutions for which they manage ICT services, we rose to the challenge.
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We don't just brand you...we innovate your brand! #brand#CorporateBranding#Naija#Lagos#Nigeria#innovation#BrandInnovation#Lekki#Lasgidi
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Aim high and don't ever feel ashamed for doing so. Success [in anything] is the result of small efforts repeated consistently overtime - like building a skyscraper or sculpting a masterpiece or writing a killer business plan that brings new clients 👍🏻
Wide-range exposure doesn't take effect immediately but, if you're consistent with your efforts, that visibility will grow and continually take you to new heights. ⛰.
Need some guidance? Sign up for a free consult, fun insider freebies, and networking opps! #LetsGrowTogether
Ready. Set. Refresh. My brand isn't what it was when I first began almost a year ago - it's evolved like crazy [and in the best way!]. When I first launched, I loosely branded my biz so that my community could help me bring it to life. I was being conservative and safe as I allowed it to take shape, mature and develop a life of it's own with all of you. 🍃
Now it's time to take a more formal approach! Along the way, I'll be sharing the helpful resources / mentors I consulted during this process AND I'll be looking for feedback as the ball really gets rolling over the next several weeks. It's my goal that you all keep helping me breathe life into my brand.
On that note, how well do you know your business? Are you truly clued into the anatomy of your brand? It's not just about having a logo and a cute stock pic to slap on a website. It's about knowing your business to the point that you can clearly define and communicate the needs you satisfy through elements that prove that mission is unique to Y.O.U. 💗
Let this serve as a personal pulse check. Review, refresh, and don't be afraid to experiment. Here it goes 🚀 Wish me luck!
The fluidity of social media presents a unique opportunity to get creative with strategy. We have a lot of control when it comes to sharing, which is why it's c.r.u.c.i.a.l. to effectively manage time when it comes to content planning. Here's a hot tip ☕️
Stick with what works! Instead of killing yourself to curate brand new posts, repurpose top-performing content you've already published to capitalize further on its performance. Maybe you shared a little something 3 months ago that was really well-received by your audience. Guess what? Chances are your followers could benefit from that content again in a similar way. .
Repurpose. Reuse. Recycle. It is some of the most effective advice I can give as a professional marketer and social media strategist. It will benefit you as a busy biz owner AND, above all, it will benefit the community you serve.
Why this post?
I have been thinking a lot about Innovation for the last time.
One example is the car industry.
1. How is it posssible that, in a country known as for it's car Industry, you have to buy an Tesla because there is no german electric car that deserves the name "electric"?
2. How is it possible that a foreign company has to built the infrastructure for the electric cars, as Tesla is doing it?
German electric car producers develop one electric car after another, show them on big car conferences and PROMISE to deliver them in the near future?
Why does Tesla don't need such a word like "future"? Please think abut it.
My next post goes into why there is such a problem here.
Sometimes you end up in Vegas. I took a quick send to LV this weekend for a #minivaca to celebrate my wonderful best friend who's about to get hitched. It took A LOT of extra planning to leave the biz for even just a couple of days but, the prep allowed me some worry-free time to spend elsewhere. When you make a point to plan ahead, you learn that there are ways you can do the same. I hope you're all out there and able to enjoy your weekend adventures too!