#Artforumと#FlashArt のアート評論家であったオリヴィエ・ザーム (#OlivierZahm ) は、1992年に #Purple 誌を #EleinFleiss と、その当時20代前半で創刊。当時のファッション誌業界に多大な影響を与えた。
#OlivierZahm (born September 1963 in Paris, France) is a French fashion journalist, blogger, photographer, and magazine editor. He is the founder, owner and editor of the French fashion and culture magazine Purple.
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#OlivierZahm worked as a freelance arts journalist contributing to #Artforum , #FlashArt , #ArtPress and #TexteZurKunstduring the 1980s and early 1990s. Zahm is an art curator and has selected exhibitions for PS1, #MoMA , and #CentrePompidou .
In 1992, Zahm founded #PurpleProseMagazine (1992–1998) with Elein Fleiss—the publication has also evolved spin-offs like Purple Fiction (1992–1998), Purple Sexe (1998–2001), Purple magazine (1998–2003), Purple Journal (2004–present), Purple Fashion (1995–1998, 2004–present), and Purple Books, a publishing house. The Purple Anthology was published by Rizzoli in 2008, encompassing the first 15 years of Purple.
The "realistic", sometimes dubbed "anti-fashion"-, aesthetics of Purple was a reaction against the glamour of the 80’s, and can be linked with the global counterculture of that time, with the work of #JuergenTeller , #TerryRichardson , #WolfgangTillmans , and #MarioSorrenti .
Since 2004, Zahm has been editor-in-chief of Purple Fashion, a biannual magazine attempting to bridge the worlds of art and fashion. Zahm also runs the Paris-based think tank Purple Institute, an art direction society and consulting company aimed at creating links between the art world and industry. He also created "La communauté des amants". Zahm founded Purple Diary, a blog, in 2009 and had a show of his photographic work at Colette in March 2010.
Zahm presented at Semi-Permanent Los Angeles in 2013.