No good art comes out from comfort.
This is the second episode on the bounce exploring the music scene in Kolkata and the prevalent commercialization of the artform today. This episode talks about the Commercialization of music as a commodity and the inevitable decline in the quality of musicianship,if any, in the quest to produce more friendlier sounds for mass consumption. .
FOR THE EPISODE :
So @gregor.matthews and I went to meet the thunder just off Earl's Court, who go by the name of @lestrangeldn both of us were curious to find out what they were all about: the brand, the products, their belief.
We went 2, 12hr days, light lunches, coffee on tap and discussed everything from #customer , to #brand , #cultural relevance, to the #commerciality of it all, all the way through to their #category and much, much more.
Trying to keep from getting all wrapped up by the fireworks over the two days, gregor and I stepped away and let the dust settle.
The piggy bank at #whobuysyourstuff is very much in its infancy, so being in a position to back a team like @lestrangeldn is still years away. So whilst we hustle and get on with things, we did want to congratulate the group that do one day, pick these guys up, they are going to be extremely lucky; clear direction, passion and incredible product. Gregor and I will both be thinking #theonethatgotaway .
@lestrangeldn you guys are going to #bendtheuniverse#blewthebackofourbrainsout looking forward to working with you and watching this one spin #whobuysyourstuff#customerinspiredgrowth
OUT of DARKNESS
#AK47 is McCrow’s original #artwork ; this is a print produced from the original #sculpture . The application of the #barcode is iconic to McCrow’s work and is a reference to the AK47s #massproduction and #commerciality .
When the Israel Defence Forces invaded Lebanon in 1982 to “crush” the #Palestinian Liberation Organisation they captured thousands of AK47s. These guns found their way, via the CIA and the Pakistani Inter-Service Intelligence Agency, to the Mujahadeen resisting the Soviet occupation of #Afghanistan . …and so it goes on.
It is not only #time to begin to #question the #accepted commerciality of such #weapons but also #destroy them. In the #production of this piece, 100 AK47s were #destroyed .