Join these two beer-geek-goof-balls at the Abominable Snowfest 4.0!! @defiantbrewing next Saturday, January 27th, from 12 - 5pm. Great food, music from Evan Watson of @planbeefarmbrewery, beer from 20+ local breweries, sweet swag and more! VIP, General Admission and Designated Driver tickets are available. Link in bio for more info and to purchase your tickets! @theabominablesnowfest
For Newer Brewery, Honing Story Helps Educate Consumers
By Jon Sicotte, Brewer Magazine
Being a part of more and more people’s adventures is what is key for Kevin McGillen. The COO for @forbiddenroot, a Chicago-area brewpub, wants to help lend complexity and depth to adventures and storytelling he told Brewer when asked what 2018 means to him with his newly acquired position.
“On one level, people are going to experience our beer for what it is on the surface: delicious,” said McGillen, the former Vice President of Operations at Two Brothers Brewing who joined Forbidden Root in December of 2017. “Beyond that, though is where we think consumers make their buying decisions. We want people to know and understand the story of our beers – why we married these particular ingredients during which process and ultimately, why it might matter to them in the end.
“We are relentless in our pursuit of flavor, and we think consumers are too – our eyes and ears are open.”
McGillen said the brewery’s growth, both in distribution and in the restaurant, is a direct reflection of consumers engaging with the Forbidden Root brand as means to an end and not just the end. “Consumers that drive growth for our brand are those that seek adventure and experience in the first place,” he said. “They find our relentless pursuit of flavor through ingredients and process complimentary to their own pursuit of great experiences.
Read more at BrewerMag.com. #craftbeer#beer#brew#brewery#brewing#craftbrew#craftbrewery#education#consumer#ILBeer#ForbiddenRoot
👹 Very drinkable, and I obliged just for you. 6.66%!!! Could have been better in my totally unprofessional opinion. I’M NOT A DOCTOR CICERONEY.
From: Traverse City, MI 🇺🇸
Beer: Diabolical IPA
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BEER - enjoying a @StockadeBrewCo #DuelHoppyLager on the back deck in the sun on a warm afternoon. Perfect! Always a crowd pleaser this one! Fresh lemon, straw, melon and stone fruits all wrapped up with a crisp dry finish. Spot on!
BUY - @boozebudlive
GLASS - @SpiegelauAUS Beer Classics Stemmed Pilsner Glass
For more information about Stockade Brew Co click on the link in our profile.
I've started posting @bigbeersfestival photos up on Facebook. If you're not familiar with this event held up in Breckenridge, Colorado, you should check it out. It's a blast with some of the best beers you'll find at a festival.
My apologies for the clumsy one handed photo of this bbq masterpiece. Lucky I stopped at all. I finally got to @pepperbellybarbecue food truck! Do you like expertly crafted smoked meat? Do you drink beer? If you follow this feed, I know the answer. Then do your long run, big ride, CrossFit, read a book. Whatever works up your appetite. Then get up to their spot outside of @cellarwestartisanales. I could not resist the combo plate. The brisket is soft but perfectly charred at the edges. The pulled pork is juicy but I could taste the slightly sweet tangy flavor of a fine pig. But my personal favorite are those amazing glossy ribs, peppercorns shining like gems in the top secret rub. My new reward to myself in N Boulder! I ate too much just so I can report that the flavors stand tall perfectly complimented by the sauce and cook, without any overpowering smoke. Deep refined flavors that happen to pair great with a Cellar West Ayrshire farmhouse ale! Take my advice: get extra sauce, house pickled jalapeños and a sausage to go. Future breakfast self will thank you. Carpe Sauce’em! #bbqtruck#bbq#barbeque#bbqfoodtruck#bbqribs#craftbeer#craftbrew#farmhouseale#oakaged#craftbrewery#drinklocal#bouldercolorado