Today we had a juicy Q and A session talking all things customer journey mapping.
I covered some of the benefits in running customer journey maps in your business as well as processes that should be in place to run them successfully.
I also spoke about their importance and relevant business outcomes around personalisation, customer centricity, loyalty and retention.
Full video here: https://youtu.be/h_nj0sFr1rE
I would love to hear from you. Do you love or hate customer journey maps? Comment below :)
Pequeña gran diferencia, porque cuando los productos y servicios están pensados para los clientes, ellos lo notan, y lo premian con su lealtad, el mejor trofeo de todos. Grande Seth Godin... pero más grande es el Mustang 😎
Brisbane and Sydney customer lovers: If you have been wanting to improve your CX skills, understand journey maps, become more customer centric and drive great loyalty and retention in your business, this workshop is for you! Early bird tickets still available. Link in bio 🤗 A few people are booking before the end of the financial year so make sure you don't miss out! Limited spots available 🙌🏻
Businesses can’t turn a blind eye to what is happening with their customers. They need to finally realize that investment, focus and resources must be targeted on digital marketing efforts that will garner new gains with their target audience and help them to remain relevant and engaged with their existing clientele.
The biggest challenge for small business owners to understand is that their customers are in fact being lured away by other local competitors that are doing a better job online. Furthermore, it is happening right under their noses and they may not even realize it!
To the most amazing crew who volunteered their time to be part of Purposeful CX, a movement for corporates, professionals, start ups, entrepreneurs and purpose driven businesses to receive up to data CX and Marketing knowledge while achieving business goals and becoming more empathetic. Thanks @jason.communicator from @_portrait.store_ for capturing this awesome pic for us!
Things don't happen overnight. Most important things in life take time to build and develop. Be patient and courageous, and never loose sight of the little wins along the way. That's something I'm definitely learning from my entrepreneurship journey, and I'm sure you can too 🙌🏻
Someone asked us last week if the battle over extended trading hours impacts us?
Nope. We are available pretty much 18 hours a day (We need some sleep), 7 days a week, 365 days a year for our apprentices, trainees and host employers. When our clients need us we are there.
Two of our team were in the office today (a Saturday) as it turns out.
Engage. Inspire. Develop.
ATC Midwest is your local regional Not for Profit apprentice and trainee services provider supporting workforce solutions from Perth to the Pilbara.
This is the number ONE question I ask my clients and it should be yours too! Giving your clients the space to voice their concerns before you launch into your solution will give you true insight into your customers' pain points and what they are experiencing. So much of what we do is based on assumptions, ask your clients what they need and you will be enlightened.
And we are back on! Tomorrow I will be able to answer any questions about CX and marketing! My brain is loaded with super fresh information from #cxtechfest . Don't forget to send me all your Qs. 12:30 pm AEST on our Facebook page. Chat soon! 😘🙏🏻