Image from Documenta 14 performance piece by Irena Haiduk. While one part of this series is the act of young women walking through Kassel while balancing books on their heads, notice the identical footwear they are wearing. Another piece of this series was the sale of these shoes that were only sold when the patron signed a contract ensuring they would only wear them while “performing work.” The patron also had to disclose the their income to determine how much they would pay for the shoes on their sliding price scale. In a conscious effort to comment on corporation’s branding & the self branding world we live in, zero pictures were allowed to be taken in the sales room. In fact, no cell phone use was allowed at all.