Thank you @WWD for feature us on “The Best in Niche Fragrance"
The latest from Fueguia 1833, Ex Nihilo, Floraïku and Phuong Dang.
This handful of brands has managed to stand out in an increasingly crowded
independent fragrance category vying for market share and a more educated than
ever consumer. Shoppers are looking for something different — the antithesis of the blockbuster designer fragrance — and are willing to shell out hundreds of dollars for
a single bottle, especially when it’s formulated with rare accords and has very limited
retail distribution. Fueguia 1833 Tonicos Botanics
Julian Bedel, who founded Fueguia 1833 in Buenos Aires eight years ago, is maniacal
about exclusivity. His fragrances are sold only on the brand’s web site and its five
freestanding boutiques in New York’s SoHo neighborhood, #Tokyo , Zurich, Buenos
Aires and Milan. (The original door in Milan closed temporarily to move locations
and is gearing up to reopen.) Bedel said there are plans to open an additional six
throughout the year, including second doors in Tokyo and New York, where he is
eyeing the Upper East Side.
Beyond his direct-to-consumer business model, Bedel maintains exclusivity through
the creation of limited batches of scents, where every bottle is numbered with the
batch handwritten on the front, with no more than 400 bottles produced per batch.
In the spring, a new range of perfumes, “Tonicos Botanics” will bow, which are
formulated exclusively from plants grown at Fueguia 1833’s botany center in the town
of Manantiales in Uruguay. I wanted to create a lighter way of using our perfumes, but I didn’t want to do a
diluted version of our actual collection. I believe that the existing concentration of
our perfumes are the right one to express the complex amount of ingredients, so the
alternative was to imagine a new range with a different concept and formula that
could be more transparent, lighter and wearable in a different way,” he said, noting
that the collection of six scents, $120 each, is limited to 10 to 15 ingredients from
Today I traveled to il Val di fiemme in #Trento to select the wood that I will use for our new shop in Milano. The Magnifica comunità, since the year 1250 sustainable manage the vast forest of the Abete rosso (Picea abies), Antonio Stradivarius sources all his wood from this same forest! #trento#stradivarius#fueguia @fueguia1833