Although 5-year survival rates have increased, estimated diagnoses have increased, yet again. While the pinkwashing of products and racing for a cure may be noble in intent, one has to wonder why more people are getting cancer. At this point "the cure" is not available, so why not increase resource allocation for prevention research? There are many young researchers, like myself, who want to address these issues, but are under resourced. Critical and holistic reevaluation of how we move, behave, what we eat, drink, breathe, inject, or radiate, and the collective impacts on the development of cancer are extremely necessary to help reduce number of diagnoses until "the cure" is found.