Finding a Way to Make A Taproom Stand Out
By Jon Sicotte, Brewer Magazine
Off Color Brewing needed more space. So they built a Mousetrap.
It’s the second facility for the Chicago-based brewery. A similar 20-barrel brewhouse is in the new place, but it will be devoted to sours, funk and other barrel creations, which will give the brewery’s main production facility to focus on the brewery’s three core brands.
Off Color hit over 6,000 barrels in 2016, more than that in 2017 and saw the next step in growth was thinking small. They added a 8,000 square foot facility, now called Mousetrap.
“We did not have plans for a taproom in our original business plan,” said the brewery’s Ben Ustick. “We wanted to focus on doing one thing really well and that was making beer.
“Ultimately, the market changed, people let us know that there was a strong need for a taproom, and we listened.”
There were a few factors for the decision.
*Photo courtesy Jeremy Farmer*
Read more at BrewerMag.com. #craftbeer#beer#brewing#brew#brewery#taproom#Chicago#ChicagoBeer#ILBeer#Mousetrap#OffColor
I feel like I'm playing #iSpy with this @hopbutcher glass...there's a super faint outline of a #hopleaf on the bottom! Checking out their new collabo with @weldwerksbrewing: Render The Phat [Galaxy & Melba Hopped DIPA with passion fruit]