After running a month long "personal branding experiment" I grew my following from 206 to exactly 1,000 on the dot. 💪🏽
4,328 story views, 1,459 likes, and 794 followers were gained by spending 186 total hours using Instagram this month. 📈
There are probably over 800 messages in my DMs and I'm pretty sure my account has been temporarily suspended at least 3 times for suspicious activity, but it's worth it. 🤷🏽♀️
If you're a curious person and want any advice or tips leave a comment or DM me — more than happy to help out ✅
Mural: the super talented @benjohnstondesign
Happy Thursday! ⠀
There have been quite a few updates on Instagram lately and I will be working on a new post with some of these updates. ⠀
In the meantime, have you seen all the new emojis on the latest iOS update? What's your favourite? I'm loving 🤪🤬🧝🏼♀️🦔🥟🧡. Let me know your fave in the comments below! ⠀
Having a cohesive theme is almost obligatory nowadays on IG. One way to accomplish this is to spiff up the aesthetic of profile by choosing an editing style and applying it to all your shots. Ask yourself: Do I like rich, saturated color? Or crisp, bright details? Perhaps moody edits, with purple and blue overtones? Pick a specific look, stick to it and eventually people will be able to spot your photo in any hashtag gallery. 📷: @itslindak
This photo from @grazedotcom is part of their #yummertime campaign where they jumped on the selfie craze and awarded prizes to entrants who posted the best selfies.
TAKEAWAY: Hashtags aren't just for generating likes and comments on your images, think of them as a way of creating further action from your audience.
How many ways can @mcdonalds think of to present their food to their 2.7 million instagram followers? A lot of ways. Their feed is a powerful combination of creative merchandising, funny videos, special offers and competitions that all drive serious engagement.
TAKEAWAY: If you've got a large audience utilise it with competitions and special offers.
@innocent are well known for having one of the best brand voices around. So how do they translate this to their instagram? With plenty of fun, quirky and creative posts, that's how. This post is beautifully simple yet effective.
TAKEAWAY: Think about whether the images you're posting represent the tone of voice of your brand.
An email marketing platform couldn't possibly have an engaging instagram could it? Wrong. @mailchimp have one of the zaniest accounts out there with plenty of great graphic design, bright clours, funny videos and of course their monkey mascot.
TAKEAWAY: There's no such thing as a boring industry.
In this 'back to school' post by @frompaperchase they showcase a number of their products at once and this is a theme throughout their instagram account.
TAKEAWAY: When you're selling low ticket items, why not include lots of them in your images to try and increase sales.
@theofficialselfridges showcase this pair of headphones on a bright yellow background which is synonymous with their branding. Whenever you're in Oxford Circus you can't miss the bright yellow shopping bags that are everywhere. This genius marketing means that every customer becomes a walking advertisement for their brand as soon as they leave the shop.
TAKEAWAY: Think about how you can turn customers into promoters after the point of sale.
@cheerios use lots of beautiful pastel colours across their instagram to create an extremely calm mood. They frequently use their product to create mini collages amongst natural elements such as oats, leaves and fruit which pushes a feeling of health and wellbeing.
TAKEAWAY: Think about what mood the colours you're using reflects.
@oreo have a well deserved reputation as one of the best brand marketers out there. This image was part of their #wonderfilled campaign which saw them capture the worlds imagination with an ingenius TV ad that showed Oreos helping to change traditionally bad figures such as the big bad wolf for the better.
TAKEAWAY: Think about how you could use your product in a campaign to reach out to your audiences inner child.
@waterstones could have easily just let the artwork on the books do the talking, instead they create beautiful backgrounds for all of the books they are showcasing. Sometimes they even replicate and extend the cover art onto the background.
TAKEAWAY: Sometimes the background is just as important as the product. Always try and complement them.
@theofficialselfridges use crisp plain backgrounds to model their clothes infront of. Their entire instagram is extremely sleek and chic, appealing to the audience of luxury shoppers.
TAKEAWAY: Make sure the tone of your instagram matches that of your audience
@deliveroo have one of the best instagram accounts out there. They combine wacky bright colours with insanely high quality food images to create an irresistable scrolling experience.
TAKEAWAY: Food is one of the most instagrammed things out there, if you're going to do it and stand out, you have to do it well.
@sonyxperiahk use lots of vivid neon colours throughtout their account which may represent the bright lights of Tokyo.
TAKEAWAY: Think about whether there are certain colours that are associated with where you're based in the world. For example people in China associate red with good luck.
@audi have created a beautiful thematic instagram account that presents images in blocks of 3 - 9. This makes for a great scrolling experience as the colour and mood gradually changes as you go along.
TAKEAWAY: Think about how you can use your images collectively rather than separately. Download the 'preview' app to practice organising your images in different ways.
@benandjerrys use a neon blue background in this image which highlights a number of their ice cream flavours at once. One of the reasons they've built such a cult following is their constant creations of new flavours
TAKEAWAY: if you're constantly innovating then you'll keep your audience extremely engaged.
@bonpuff is the coolest cotton candy brand in the world. Usually you associate cotton candy with fairground rides and the seaside, but Bon Puff targets a different audience with images showing the cotton candy in martini glasses and artisan jars.
TAKEAWAY: Don't let the existing marketplace dictate how you market your product or brand
@bloodytoothguy is an oral and maxillofacial surgeon that regularly posts pictures of bleeding gums and teeth. Not an instagram you'd follow? Well with 78.6k followers he's obviously found an audience.
TAKEAWAY: No matter what service you offer or what industry you work in, there is an audience out there on instagram for you
@oddpears is one of the most vibrant instagram accounts you're likely to come across, especially in the socks department. They took the usually negatively associated 'odd socks' and built their entire business around it. Genius.
TAKEAWAY: Can you turn a negative into a positive and use it to your advantage?
@haribousa were always going to have an amazing instagram account. They combine delicious sweets and bright colours, which will appeal to kids, and ingenius photoshop deisng, which will appeal to the grown ups. Ultimately their instagram account embodies their tag line perfectly.
TAKEAWAY: If you've got a wide audience demographic, think about how you can appeal to opposite ends of the spectrum at the same time.
@nike are the masters of marketing. From the tick logo to the 'just do it' slogan, they understand how powerful and memorable simplicity can be. They were also one of the first to really tap into influencer marketing through sporting idols.
TAKEAWAY: Can you use influencers within your industry to help promote your product or service?
@evianwater posted this image to conincide with the Chinese New Year and regularly post event specific content. Whether it's sporting events such as Wimbledon or a seasonal post about Autumn, they're always mindful of what's going on in the world.
TAKEAWAY: Think about what calendar events throughout the year you can piggyback to your advantage.
@deliveroo often blend together real life with animation in their posts such as this one which highlights the speed and ease of their service.
TAKEAWAY: Think about what you can with images what you would normally say with words.
The @creedboutique instagram account is everything you'd expect from a luxury fragance brand. It's sleek, refined and extremely classy. They mesh together landscape scenery from around the world with luxury living items and closeups of their products.
TAKEAWAY: Try and appeal to every aspect of your customers world, don't just focus on your product. They won't just have one interest.
@vanderbrand are a full service creative agency that have a beatifully colour coded instagram profile full of crisp clean images. Not only do they showcase their work but they also introduce their team members.
TAKEAWAY: If you offer a service then your instagram account is basically one big CV or highlights reel. Always present your best work.
@maptote offer numerous products with map designs on which appeal to those who love where they're from as well as tourists. Their instagram account is an around the world tour of their products and happy customers.
TAKEAWAY: By creating products based on locations you're instantly serving a large customer base. Think about how you can directly address an audience with the service or product you offer.
⭐️⭐️ Help needed! ⭐️⭐️
As you may have seen Chris has been enjoying making some items for our house our of reclaimed wood. We would like to know what do you think people would be interested in buying for themselves or loved ones as gifts?? 🎁 👧🏼👦🏽👶🏼👨🏽👩🏻👴🏾👵🏻
At this rate we will have a house full of stuff so he is going to try selling some bits at a Christmas market 🎄
Pictured are a few bits he has already made - a towel shelf, a towel rail and a vase, and also stole a bath caddy from pintrest as these seem very popular at the moment! Any pieces can obviously be stained or painted any colour.
So what do you think people would love to see at the market???
Thank you for reading and any help you can give! 👍🏻👍🏻
⭐️Niche Your Account⭐️
The most popular Instagram accounts focus on one or two specific niches and only post content related to that. It’s best to find an area that you are passionate and knowledgeable about and go all out on that one topic. Go with food and travel. Or fitness and yoga. If you stick to a niche and show authenticity and passion in your posts, you will find a strong following.
Hello guys! Every online business owner, blogger, service provider etc. has encountered something I call, SILENT FOLLOWERS. Those people who read or watch your content but never engage with you online. So in this post I am going to offer a few ways to encourage followers leave comments under your posts.
✅Ask your friends and family to leave a comment. Make sure they’re not just comments like “cool” or “awesome” but are to the point and related to your topic. This might trigger other people to start a dialogue.
✅Ask open ended questions at the end of posts. Give people something to talk about.
✅Answer on every comment you receive. People will appreciate your time, especially if you have a lot of followers.
✅Do not ask dumb questions. Ask questions people want to answer.
In a nutshell, enjoy discussions, ask great questions and engage people directly. But at the end of the day comments are not the key point. Increasing sales and revenue is what we’re after. Engagement is just one way to help do that.
What works for you in getting people to engage on your content? If you liked this, let me know and I’ll share more info in the future.
If you want to increase your followers then you must post regularly. While there isn’t a magic number of posts, successful
Instagrammers stick to a minimum of 5-7 times a week, once a day. The best way to accomplish this is to plan content ahead of time and organize it on an application like Iconosquare and Buffer. This way you can’t give yourself any excuses for slacking.
What tricks and tips do you use to keep to a solid posting schedule?
QUESTION: How many hashtags do you use for each Instagram post? ⠀
There has been a lot of discussion in recent months regarding how many hashtags to use (if at all), and whether certain hashtags are responsible for causing your account to be shadow banned. Much of this is speculation. ⠀
Hashtags still serve an important purpose in getting your content found. More and more people use hashtags to search locations and even services. ⠀
This week I am working on a new blog post regarding hashtags. Let me know:⠀
a) how many hashtags you use, and⠀
b) if you have any specific questions regarding hashtags.⠀
⭐️Quality Over Quantity⭐️
Back when chronological Instagram feeds were still ruling your Instagram life, marketers felt pressured to clutter up users feeds just to be seen.
But no more! Thanks to Instagram's new algorithm, brands and businesses can now fully focus on quality over quantity.
So here's how you use the algorithm to your advantage-- Create every post with the aim of getting high engagement. Because every time someone likes your post or comments on it, Instagram will prioritize your account in their feed and recommend you to new followers on the explore page. So all this means you must post quality photos and quality captions, every time. Stick to it and see the followers rack up.
I am pretty new to the whole Instagram community, mainly because for years I felt I was so on the computer so much, it was one less thing to be involved with. Now I see a Instagram is such a cool way to see glimpses into people's lives or adventures and I love it. I recently started following both @elanpottery and @amanda_bicket and find that I love reading their posts, some I can relate to: being a new mom, balancing the craziness of running my own business and its demands. Others I cannot relate to but I love reading about simply because it is something other than my world. So I thought I would field this question here. I am making a collection of these new inspirational tokens for a local shop to carry, @laughingmoonvt, (most delicious chocolate in the world) and I wonder what would you find inspiring? What message would you look at daily and feel that push you need. A word, a quote? I would love to see your responses!! #whiteliliedesigns#etsy#handmadejewelry#inspirationeverywhere#motivation#inspirational#welovevermont#autumn#shootforthemoon#elanpottery#jewelry#seekwisdom#instagramadvice
Do you really receive love, or do you deflect it with a statement like "oh no, it's nothing" or "everyone else is doing better than me" or maybe you just respond with an automatic "I love you too" without really letting it land to receive. We are a lot better at giving than receiving, but we need to perfect both to live a happy, fulfilling life. My coach @emilyrosecoaching taught me a great way to learn to receive compliments or people saying they love me. Stop the next time someone compliments you, take a breath, put your hands on your heart and say "I receive this" before moving on with whatever you're doing. It really keeps you in the present moment and makes you see how much you actually deflect instead of receive. #receiveit#letlovein#instagramadvice
Every time I log on to Instagram I get a reminder to "Create a Close Friends List". I'm curious, how many of you actually use this feature? And for what purpose do you use it? ⠀
Let me know in the comments below. 😁⠀
Disclaimer: Caption not related to the photo but some of the hashtags are. Haha! 😊
Ok so I finally decided to keep my Instagram and bade goodbye to Facebook (except if I have major travels for saving of photos purposes). And with this I have learned a few Instagram hacks/tips/tricks to make your feed good or maybe a lot better. And earn more likes and followers maybe. This is just based on my experience, what I read and watched, and from some accounts here. This does not necessarily mean that I am right or you should follow the mentioned below. So read on.
1. It is not necessary that you have a theme. Not having a theme is also a theme. Right?
2. Do not post like every minute. Literally. I mean seriously? That's only for Facebook. Not even.
3. Do not post too much selfie. Enough said. Refer to item #3 .
4. Hashtag properly not just for the sake of 'hashtagging'. Only 30 hashtags allowed (as far as I know) so make the most of it. LOL!
5. Tag the location. So others may see your photos easily. I mean location wise.
6. Make your captions catchy and related to the photo (except for this haha). 7. Do not be a drama queen on Instagram. Again, that's only for Facebook. Lol.
8. Do not post low resolution photos. Please?
9. Tag people if it's a group photo. This can increase mileage of your photo reach.
10. Browse on your 'search' button and like people's photos and comment on them too. Be sincere on your comments.
11. Make your profile public.
So there. I hope this helps. Thank you! Lots of ❤️, Gab.