👉In this new, fast paced world, you must do things quicker and smaller; don't hesitate, just do. 🎬
Take actions in smaller steps, yet quicker and more often. 👣
This will allow you to adapt at the speed that the world is changing. ⏩🗺️#futureproofx
Motivation is energy for action. But if you have the choice of increasing ease of use of your offer vs. the motivation to use it, choose ease of use everytime. Offers that can remove the friction from opting in and continuously using the product or service are more likely to win.
Why? Because most people tend to operate on autopilot. We are creatures of habit and culture, and old habits and existing cultural affiliations die hard.
Even if there is sufficient aspiration or motivation (conscious) to adopt a new habit or cultural routine, the long standing grooves of default behavior and cultural attributes (unconscious), as well as the the triggers that activate them, may be too hard to kick/avoid.
So understand the motivations behind wanting to use your offer, but then focus on removing the friction that might keep people from actually using it for the long term. The doing must be easier than the thinking. Make it as simple and adoptable as possible.
Below are some thoughts to help you address this (works best if you're thinking about existing customers/clients or a particular community of people you want to serve)...
1. How long does it take to get the offer or use it?
2. What is the monetary cost of getting the offer or using it?
3. What is the amount of physical effort or labor in getting the offer or using it?
4. What is the level of mental effort and focus required to get the offer or use it?
5. How socially accepted are the actions or behavior associated with using the offer?
6. How much does the use of the offer disrupt or match existing routines or habits?
Some thoughts from the WÜLF University vaults to help you close out the week on a strong note.
#MULFMAB advising, developing and empowering #creatives and companies within #fashion#music#art#tech#design and beyond on #business#marketing#branding#sales#finance#culture#businessbuilders#brandbuilders#dealmakers#cultureconnectors#Managementconsulting#Brandconsulting#Businesstips#Beawolfaboutyourdream#MYUBERLIFE#WULFuniversity#WÜLFuniversity
Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future.
AGGERA have for longer than a year been involved in the project management of a design project called Kvarteret Makrillen - Norr om Artillerigatan in Gamlestaden, Gothenburg. Today a third party supervisor had final review of how @skanskasverige had performed during the construction phase. It was stated that they have built correct according to blueprints. This has been a successful project which was granted and guarantee period starts today! Next year Poseidon and Egnahemsbolaget will start to build apartment houses along the new infrastructure. #aggera#aggera_ab#managementconsulting#strategicadvisor
A note from WÜLF UNIVERSITY and John Gordon on building business, positioning brand, developing products and creating marketings campaigns around culture.
1. Culture Beats Strategy
Even when Apple consisted of just the two Steve’s (Jobs & Wozniak) they knew the kind of culture they wanted to create and it influenced everything they did from the people they hired, the advertising campaigns they ran and the products they created. Their culture paved the way for their pass success and it continues to influence and fuel Apple’s current growth and success. It’s why the leaders at Apple are famous for saying Culture Beats Strategy.
Of course strategy is important. You have to have the right strategy to be successful but ultimately it is your culture that will determine if your strategy is successful.
I've witnessed the power of culture first hand and the impact it has on the performance of sports teams, schools, hospitals, and businesses such as Hendrick BMW.
Turns out the same culture that fuels NASCAR champions Jimmie Johnson and Jeff Gordon also helps sell more cars.
Culture not only beats strategy it also fuels it and drives you and your organization to record growth and performance.
What are you and your organization doing to build a great culture? What is your organization doing to understand the cultures of the people you are selling to? How are your organizational values aligned with your customer's culture? Does your products and marketing align with your culture and your customer's?
Things to ask oursleves on Thursday. Success, culture and strategy walk hand in hand.
Shot here by @sociality2 speaking on The Business of Culture at @Go2Brandemonium.
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