Visionary Voices ~ @p.e.nation’s street-meets-sportswear has quickly attracted a global cult following since its launch in 2016 by @pip_edwards1 and @clairetreg, whose impressive fashion pedigree has seen them create one of Australia’s most covetable brands.
“I am excited about the rise of women in fashion leading the way. Like every other industry at present, women are finally taking a stand and demanding to be heard.” ~ Claire Tregoning
“I feel like Australian designers are a bit bolder with our approach and more agile with our drop dates which means we're not so fixated on a season. Instead we're thinking about the customer and what they want.” ~ Pip Edwards
Swipe ➡️ to see some of Pip and Claire’s favourite fashion moments:⠀
1. Claire Tregoning and Pip Edwards
2. P.E Nation’s debut at @fashionweekaus, 2016. “Activewear had never really had a place at Fashion Week before, we wanted to create something memorable and different where art direction was paramount.” ~ Pip
3. @ksubi creating a disruptive pathway into the market in the late ‘90s. “Ksubi didn't care what the trends were, what was cool or how things should be done. They did whatever they wanted and as a result, people wanted to be part of it.” ~ Claire
📷 News Corp Australia
4. @kymellery, @laurabrown99, @justinoshea and @christinecentenera: a collective of people and brands who have created their little pieces of magic. “It's inspiring and encouraging to see our friends and comrades kicking goals and building the reputation for Australian fashion amongst some of the most well-known brands in the world.” ~ Pip
Wasn’t so pleased with my 4-week progress photo before embarking on W5/D1 legs & glutes, so I’m posting this after-workout selfie instead. Incredible what a good pose and a good pair of high rise capris can do!!! • bra and capris: @p.e.nation • #fbg#fbggirl#fbgcommunity#penation
“21st century activewear meets traditional martial arts” - great images from @farfetch’s new activewear campaign, shot in Delhi, showcasing the ancient disciplines of #kalaripayattu and more #farfetch#delhi#penation
Sale tip; our sale is now on 70% off on almost all brands, including #penation . The perfect way to kick-start your sporty new year is with cool active wear ✨ Photo from our sports campaign shot by @sandrocas #wakaphotoshoot#wakakuu
Want to join a class @yoga_factory this week?
20:00 The Workout.
9:30 Rocket Yoga.
18:30 Pregnancy Flow Yoga.
19:30 Rocket Yoga.
19:00 The Workout.
20:15 The Bounce Workout.
12:00 The Workout.
10:00 The Workout.
11:15 Mat Pilates.
Reformer Pilates lessons are by appointment.
Book online www.yogafactory.be or email email@example.com for details and reformer bookings.
@pip_edwards1 with @steph_shep in the Fast Company Legging, available online now 👊 Steph wears the Intensity Jacket coming soon on February 1st. Sign up at www.pe-nation.com to get the latest news and new arrivals as soon as they hit #penation#streetsport
Coming in red hot 💥 A streetstyle staple, the P.E Nation Ringside Sweater belongs in your rotation ❤️ Check out with Afterpay now at Stylerunner.com #stylerunner#stylesquad#ownyourgoals2018 ❤️ @p.e.nation
RED HOT 💥 Shop the colour of the season in a handpicked edit by @pip_edwards1, online now. Pip wears the Left Hook Crop & Deadlift Short, shot by @crossingbrands at @laporte_space #penation#redhot#streetsport
Major Bill Belichick vibes with this cut-off sweatshirt from @trunkclubwomen (now I’m picturing him in a crop top 😂). #AD I got to try out Trunk Club’s Activewear Trunk and was sent an array of leggings, tanks, sports bras, sweats and sneakers. 👟 From that selection, you buy the items you love (this funky @p.e.nation top was a no-brainer) and send back what you don’t. Check out the styling service for stepping up your workout wardrobe! Link is in my bio. #trunkclubwomen
[Current @soulcycle gear vibe] totally obsessed with the @p.e.nation x @soulcycle collab launch! If you’re looking for me this weekend I’ll be curled up in this sweatshirt. #soulcycle //#soulgifted // #penation // #ltkfit