As photographers we rely on light to reveal the scenes we want to share as well as the dark to reflect upon the messages we’re trying to convey in our images.
The challenge of shooting an art installation to commemorate the invention of the incandescent light bulb as part of Canada’s 150th celebration in both a documentary and interpretive manner turned out to be more than a simple job, but an exercise in reflection and interpretation.
An admirable quality about this piece is its ability to play on our natural tendencies of using bright light (subconsciously drawing us from the potential dangers of the darkness), to pull us closer - only to reveal an even darker reflection, metaphoric of the black mirror from own mobile devices.
While the concept of scrying (best known using crystal orbs or magic 8 balls) may seem dated, it’s not uncommon for us to treat our devices in the same manner - looking for guidance, significant messages, revelations, and inspiration in the palm of our hands. Perhaps our inquisitiveness hasn’t really changed much from before but at least we are daring ourselves to creatively use different mediums to reveal the information we seek.
My objective is to slow down the pace of social media using quality over quantity, creating images that captures attention long enough to appreciate the details, empower our mental capacity with words to tell a story, and to somehow try to make it more rewarding these days to swipe left.
Although it may appear to be impossible to be unhurried given the fast-pace lifestyle we live in, I think it’s important to be enlightened by the subtle features of the world around us and take in the moments that would otherwise pass us by.
In many ways, the bulb was just a stepping stone in how we view the world today, maybe more so than what we realize.
Hope you guys enjoyed the behind-the-scenes action in capturing these images of @castordesign’s installation for @cadillac_canada as well the process of what a typical shooting day is like for me. If you’re interested in finding out more about the other installations just click on the #FIND151 tag to see what’s been launched and to stay tuned into what's up next!