POP was conceived and launched from the offices of The Face magazine in the late-Nineties. From the first issue its voice and style was felt around the world, the bold and brave international fashion message leading the way for a legion of followers. POP is for the generations of genuinely chic women and men who understand that fashion is a wonderful prism through which so much of contemporary creativity and cultural change is refracted. We're living in a time of a new world order with fashion as a vibrant language. These are the days of POP.