Who's your customer? Where are they? What will you be selling to them? How will you sell to them?⠀
When it comes to identifying your ideal customer, it's more psychological than about facts and figures. You will not only have to consider traditional demographics of income, age, location etc. but you'll also have to consider new demographics defined by things such as interest, passions, beliefs, values etc.⠀
Getting your customer to want to do business with you is more complex than previously especially because people buy into people, not just what you're selling.⠀
Interested in learning how you can do this? You can attend one of our Business Think-Shops starting September 2017. Join the mailing list (link in bio) for info on how to get tickets and to join our exclusive Millennials In Business FB group.
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The scoops of ice cream on the cone in the photo are lopsided. Even though the photo is a little distressed and the ice cream is lopsided on the cone, that ice cream still looks as if it tastes just as good than if it were perfectly scooped into round spheres, right? We don’t necessarily care about the way it looks. We care more about how it tastes, the quality of it, and how it makes us feel when we’re eating it! It’s not any less of a ice cream cone because it’s lopsided. Even though it’s less than perfect, we’d still consume it.
So is the same with a brand that has gone through past failures or mistakes. Mistakes and failure are all a part of the growing process in life and business. They're a natural part of growth but somehow we've been told constantly that we need to be perfect and that what we do has to be that way as well. We’re spoon fed (no pun intended) this unrealistic, warped idea that our brands and businesses have to to attain perfection. We have to have the perfect product or service launch, we have to have the perfect sales funnel, we have to have the perfect blog post… The list can go on and on. We also hear “follow this way so you can avoid the mistakes that I’ve made” or “Do this and you’ll become successful.” Failure and mistakes are not bad as long as you learn from them. Now are we saying not to strive for excellence in your brand? Nope. We’re saying don’t let any imperfections, mistakes, or failure debilitate you from living your brand out loud. Each brand has its own path and purpose and regardless of the cracks or imperfections that may be in it, it’s still your brand and you can use it to make someone else’s life a little easier.
So here’s the reality. We’re not perfect and we never will be. Imperfection and failure help mold you and your brand and allows you and it to become more authentic and relatable. Weaving humanness, vulnerability, and transparency (and making them visible to others) into your brand allows you to connect with real people. Real people are buying into your brand—not numbers or statistics or abstract ideas and concepts—but people. Think human to human. So before you go off creating a marketing campaign, designing
Yesterday, the stars aligned for me and friend-mentor Hope McMath to spend 3 hours catching up, talking shop and inspiring each other in our work of art, community and engagement. Hope is a stellar art citizen in her hometown of Jacksonville, Florida! She led the Cummer Museum of Art and Gardens for 7 years, and before becoming it's director, she was an art educator in the education department for 15 years. Hope led the museum in becoming a place for all--thinking about how people perceive the museum from the outside and then their experience in the building. She was one of the only museum directors, before she stepped down, to give me hope about an institution set up to be exclusive. Fast forward a year, and she's continuing her work of using art to build relationships. The glow in this photo might give you a sense of the magic and joy of two people charting paths that are necessary in our challenging times. I am eternally grateful for the universe bringing us together 3 years ago in the NAS Chief Executive program. I am excited about the work Hope is doing, and can't wait for the world to experience it. #ironsharpensiron#visionaries#womenartsleaders#floridagirls
🌱 Emotional Vortex 🌱 ✨Too often we just skirt around our emotions without really dealing with them. They swirl round and around until they create a turbulence energy that may be flying under your radar, but only for so long.✨...
💖 If we want to progress, to heal, sooner or later we need to lean into that vortex. Simply popping a pretty runner carpet or shaggy rug over the entry point will not do. (That's probably going to get sucked in too, FYI, so don't spend too much on it.)💖... 💫 Letting your feelings come out instead of bottling them up, journaling and exploring where their roots are, what thoughts created them, will lighten the load. The turbulence will pass but first it needs acknowledging and compassionate enquiry. 💫... 🎈 How do you deal with uncomfortable feelings? Let me know below! 🎈... 🏮[Always seek support and supervision from a qualified medical profession if you have a mental health issue.]🏮
In a world that is starving for love and friendship, never let go of friends who lift you up, see greatness in you, and amplify your vision of what's possible for you and through you.
@kathrineakimball is that kind of friend. For my 50th birthday, she built and painted the "Maria's Destination Bucket List" sign that brightens my west facing porch. My hubby, Sam Keckler, is one of them too. He keeps a mega sharpie in hand to ensure the words never fade away... and reminds me look at them often.
I hope to be that kind of friend, always!
Who is that kind of friend for you?
oh boy, I would be lying if I said this was an easy thing to do! And honestly we cannot do this out of our own flesh! Ain't gonna happen! We need to access through prayer, the strength made readily available to us in Jesus Christ. Now, now, no one says you should invite them over to your house, exchange phone numbers and keep on dining with them (because when people show you who they really are, you have to accept the reality and stop trying to paint a perfect picture in your head) but you need to get to a place (of inner peace) where you can comfortably pray for those that hurt you! (And if you happen to meet them while you are out and about, you would be able so say a simple "hello" without holding a grudge) Pray that God causes them to have a change of heart, not for your sake but theirs (so that they will not suffer eternal damnation). Don't pray a vengeful prayer, "Vengeance is mine says the LORD".