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Cooler temperatures are coming our way tomorrow; Be prepared with one of our sweatshirts!
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#watercolorfl #watercolorflorida #watercolorstore #watercolormerchants #30a #sowal #fall #sweatshirt #logo #merchandise #comfortcolors #cozy #comfy #rainydays
@Repost from @thewatercolorstore -  All bias aside, Jack is the best model for our holiday shirt .
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#watercolorfl #watercolorflorida #watercolorstore #watercolormerchants #30a #sowal #newarrivals #holiday #holidayshirt #christmastree #fish #handstamped  @annehalldesigns - #repost
I'm so excited to see my new carving on these shirts!!! Loving the flounder...those eyes!

@Repost from @thewatercolorstore -  The moment we have all been waiting for...holiday shirts are HERE!!! Call 850-231-1752 or go to thewatercolorstore.com to order yours before they're gone!
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#watercolorfl #watercolorflorida #watercolorstore #watercolormerchants #30a #sowal #fall #holidays #newarrival #christmastree #handstamped #annehalldesigns - #repost
The moment we have all been waiting for...holiday shirts are HERE!!! Call 850-231-1752 or go to thewatercolorstore.com to order yours before they're gone!
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#watercolorfl #watercolorflorida #watercolorstore #watercolormerchants #30a #sowal #fall #holidays #newarrival #christmastree #handstamped #annehalldesigns
These island reef @comfortcolors tshirts are flying out the door today!
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#watercolorfl #watercolorflorida #watercolorstore #watercolormerchants #30a #sowal #comfortcolors #tshirt #logomerchandise
Good morning (again) from Nancy! This time she's in her @cpshades shirt with a @stephaniekantis necklace and earrings. .
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#watercolorfl #watercolorflorida #watercolorstore #watercolormerchants #30a #sowal #ootd #wiw #fallarrivals #fall #fallstyle #newarrivals #ontrend #instyle
Transition into fall with this super soft @projectsocialt top!
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#watercolorfl #watercolorflorida #watercolorstore #watercolormeechants #30a #sowal #ootd #wiw #instastyle #newarrivals #fallarrivals #style #ontrend
We are looking for an assistant manager for this beautiful store! .
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#watercolorfl #watercolorflorida #watercolorstore #watercolormerchants #30a #sowal #hiring #nowhiring #jobopportunity  #job
The baby is not for sale, but the @jellycat_official ballerina elephant is! .
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#watercolorfl #watercolorflorida #watercolormerchants #watercolorstore #30a #sowal #babiesofinstagram #jellycat #stuffedanimal #cute #adorable
We are loving this little chill in the air! Come on by the store and pick up a cashmere travel wrap for just the right amount of cozy. .
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#watercolorfl #watercolorflorida #watercolorstore #watercolormerchants #30a #sowal #newarrivals #fallarrivals #fall #crisp #chilly #cashmere #travelwrap #cashmeretravelwrap #whiteandwarren #ootd #wiw #instyle #wardrobestaple
How gorgeous do these lovely ladies look in their new @scarterdesigns jewelry?! Thank you for shopping with us. ❤️
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#watercolorfl #watercolorflorida #watercolorstore #watercolormerchants #30a #sowal #scarterdesigns #jewelry #pavediamonds #unique #gorgeous #beautiful #jewels #oneofakind
These new wristlet phone cases/wallets just arrived and we are kind of all obsessed. Perfect for on the go!
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#watercolorfl #watercolorflorida #watercolormerchants #watercolorstore #30a #sowal #newarrivals #fallarrivals #fall #leather #wristlet #phonecase #wallet #madeintheusa
We get told all day long how good the store smells; well here's why! @lafco .
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#watercolorfl #watercolormerchants #watercolorstore #30a #sowal #newarrivals #fragrance #diffuser #candle #handsoap #handlotion #clean #crisp
Hurry guys! These new @johnnieobrand polos and 3/4 zips won't last long. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #newarrivals #fallarrivals #fall #johnnieo #mens #golfpolo #polo #sporty #jacket #golf
Because who would want to draw with anything other than these @kidmademodern crayons? .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #crayons #color #draw #create #kidmademodern #fun #art #craft
Maddie is working hard to get these new 47 brand sweatshirts out on the floor..stay tuned!
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #newarrivals #47brand #fall #fallarrivals #new #logomerchandise
Our shark doctor, Janie, did some resuscitating on these fellas!
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #shark #fun #play #toy
Grab your favorite beverage and bring it to the pool/beach in these (dishwasher safe) Frost Flex cups. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #frostflex #frostflexcups #cups #beach #pool #drink #beverage #noglass #designfarm30a
Transitioning to fall once again with this @humanoidarnhem dress and @letandher handbag. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #newarrivals #fall #fallfashion #fallarrivals #humanoid #letandher #handbag #wiw #ootd #ontrend #style #velvet #slides #instafashion
We are still looking for an assistant manager for this beautiful store. Email caroline@thewatercolorstore.com for more information. ❤️
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #sowaljobs #nowhiring #hiring #assistantmanager #jobopportunity
Add this @ampersand_as_apostrophe handbag to any fall outfit for a  P O P  of color!
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #newarrivals #fallarrivals #fallfashion #fall #ampersandasapostrophe #handbag #wiw #accessories #leather
Feeling thankful for a beautiful beach day after #Irma, all the while keeping the rest of our state in our thoughts and prayers. ❤️
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #hurricaneirma #grateful #thankful #florida ##beach #gulfofmexico #staysafeflorida
Doors are OPEN! Come on in and shop with us from 10-6 today. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #open
Just a reminder that we will be closed today, but we will greet you with a smile tomorrow morning at 10 am!
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #hurricaneirma #hurricane #irma #goawayirma #staysafeflorida
We will be open until 6 pm tonight, but we will be closed tomorrow. Thank you for your understanding and patience. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #hurricane #hurricaneirma #irma #goawayirma #calmbeforethestorm #doubleredflags #noswimming
#nofilter on this beautiful day. Thinking about the rest of our state and hoping for the best in the days to come. ❤️
📸: Pete Foley
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #beach #gulf #gulfofmexico #florida #irma #hurricaneirma #staysafe
🐠Somewhere Hurricane is coming 🐠.. Ураган приближается ..сегодня начал  дуть северный  тёплый ветер ,ещё пока не сильный ,но он готов набрать свои обороты .Океан невозмутимо спокойный ,как будто что -то таит и манит своим аквамарином 🐠#floridalife#florida#hey30a#30a#watercolorstore #beachlife#gulfcoast#realfunbeach
🐠Somewhere Hurricane is coming 🐠.. Ураган приближается ..сегодня начал дуть северный тёплый ветер ,ещё пока не сильный ,но он готов набрать свои обороты .Океан невозмутимо спокойный ,как будто что -то таит и манит своим аквамарином 🐠#floridalife #florida #hey30a #30a #watercolorstore  #beachlife #gulfcoast #realfunbeach 
Brand new markdown! All short-sleeve "sport grey" tshirts are now 20% off. Stop on by or call 850-231-1752 to claim yours. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #sale #markdown #tshirt
Got a case of the Monday blues on this Tuesday after a long weekend? Well cheer up because we still have lots of wonderful items on sale! .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #sale #endofsummer #kleankanteen #designfarm30a
Happy Labor Day to you from all of us at The WaterColor Store!
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #gulf #gulfofmexico #laborday #labordayweekend #holiday
This beautiful @ampersand_as_apostrophe handbag could be yours; Come shop with this lovely lady! .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #boutique #boutiqueshopping #shopsmall #shoplocal #ootd #wiw #instafashion #ontrend #style
#repost from @designfarm30a..we are happy to report that these are back in stock (for now at least 😉) .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #labordayweekend #laborday #sup #supyall #standuppaddle #designfarm30a
HUGE sale all weekend long! You don't want to miss your chance at these brand new markdowns. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #laborday #labordayweekend #sale #markdowns #shopsmall #shoplocal
We need a 🌈 today but how beautiful is this double 🌈🌈 and our 30A Getaway Photo of the Day #photoofday #potd 🏆🌈🏆 shoutout #Repost @thewatercolorstore (@get_repost)
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Check out this double rainbow tonight!
#watercolor fl #watercolorstore #watercolormerchants #southwaltongetaway #30agetaway #rainbow #doublerainbow#goodnight #stayandplayon30a #noplacelike30a #dayson30a #30atribe #instalike #instagood #weather
Loving this new bag, which is made out of recycled sails, that just arrived from @seabagsmaine. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #newarrivals #beachbag #beach #seabagsmaine #seabags #maine #recycledsails #lifetimewarranty
Sneak peak for our loyal followers! Huge Labor Day sale this weekend including these beautiful clothes & coverups!
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #sale #labordayweekend #laborday #labordaysale #shop #shopsmall #shoplocal
Attention parents! There is lots of rain in the forecast so here's something to prevent boredom. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #rain #rainyday #rainraingoaway #kidmademodern #fun #crafts #create #byeboredom #kids #play
These new "Seriously Ice Cold" cups just arrived and we are all kind of freaking out about them! 24+ hours cold, 8+ hours hot, double wall insulation, vacuum sealed, sweat free, & unbreakable lid..
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #newarrivals #siccups #seriouslyicecold #florida #floridacompany #shopsmall #shoplocal #cup #hotandcold
We hope everyone is having as peaceful a night as this one. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #sunset #westernlake #emeraldcoast #peaceful #serenity #serene #boathouse
You asked and we answered.. sweatshirt blankets are here!!! .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #newarrivals #sweatshirtblanket #blanket #cozy #comfy #snuggle
Brand new #47brand long-sleeve tee (with thumb holes 😀) for the ladies .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #newarrivals #47brand #performancetee #thumbholes #comfy
Swipe ➡️ Our beloved employee, Dolly, traded in her WaterColor tee for a hotdog costume. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #thedogsof30a #sowal #sheepdog #sheepdogsofinstagram #oes #instadog #dogstagram #dogsincostumes
We spotted one of our stickers on a van here all the way from Canada.
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #sticker #designfarm30a #bumpersticker
Our beautiful Jordan wearing her @clpjewelry necklace (now 50% off--come get yours) during Panhellenic recruitment. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #clpjewelry #jewelery #necklace #wiw #ootd #accessories #sale #panhellenic #recruitment
Such a hard working 30A pup! Bettis has added babysitter to his list of talents!! We have to say, when your looking after someone that stinkin' cute, it's a cake walk! Well done Bettis, good boy! ❤️#thewatercolorstore #luckydog ******************************* #Repost @thewatercolorstore (@get_repost)
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Our mascot, Bettis, is busy babysitting today! 👶
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #summer #babiesofinstagram #dogsofinstgram #thedogsof30a
Such a hard working 30A pup! Bettis has added babysitter to his list of talents!! We have to say, when your looking after someone that stinkin' cute, it's a cake walk! Well done Bettis, good boy! ❤️#thewatercolorstore  #luckydog  ******************************* #Repost  @thewatercolorstore (@get_repost) ・・・ Our mascot, Bettis, is busy babysitting today! 👶 . . . . . . #watercolorfl  #watercolorstore  #watercolormerchants  #30a  #sowal  #summer  #babiesofinstagram  #dogsofinstgram  #thedogsof30a 
These sweaters should be a staple in every lady's closet. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #senclothing #sweater #wiw #ootd #versatile #fashion #instastyle #newarrivals
You haven't seen the best of #florida until you've seen the beaches of #watercolor ! Made for #watercolorstore by #sterlingbrookeco #sterlingbrooke
Transitioning our front table into one of our favorite seasons in WaterColor: "fall"
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #newarrivals #fall #transition #shoes #accessories #handbags #fashion #style #wiw
🌾🚲 #Repost @thewatercolorstore (@get_repost)
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Whether you're biking, running, or walking this morning, make sure to check out this pretty spot. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #nature #beautiful #goodmorning #getactive
Whether you're biking, running, or walking this morning, make sure to check out this pretty spot. .
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#watercolorfl #watercolorstore #watercolormerchants #30a #sowal #emeraldcoast #nature #beautiful #goodmorning #getactive